Inspired by the past. Built for today.
Vintage is, by definition, something that is no longer made. But there are still a few men designing clothing for today with the soul of yesteryear.
Enter Bryceland's, an outfit founded in 2015 by Ethan Newton and Kenji Cheung. The pair opened their first Bryceland’s Store in Tokyo in 2016, followed shortly by a Hong Kong location and, in 2023, a Marylebone boutique in London. What cultivated a following of hardboiled menswear aficionados in both hemispheres is Bryceland’s attention to reviving styles from the past—reborn with their own idiosyncratic touch, in hard-wearing fabrics.
Imagine a pair of WWII-era cargo pants made from a black herringbone twill with unfinished iron buttons ready to pick up patina. Or a Japanese denim jean based on the cut of a wide-legged pair from 1937 with a just-high-enough rise. Something as ubiquitous as the oxford-cloth button-down finds a vintage feel through old-school details like a patch-flap pocket and a locker loop.
This is what Bryceland’s does so well: the brand filters what we love about the past into clothing made in our day and age. We’re proud to bring Bryceland’s to an entirely new audience through a collaboration that captures the charm and promise of mid-century California and includes exclusive iterations of Bryceland’s Perfect OCBD and Denim 133 Type 1 Jacket.
The past has its charms. But the real fun is just getting started.